Author Archive: Deanna Palmer

5 Reasons Why Search Engine Marketing is Necessary

With the growing presence of businesses and brands online, more and more marketing is being done through the internet. Digital marketing encompass a broad sense of business marketing being done through technology and the digital world. A few of these digital marketing strategies are email marketing, search engine optimization, and search engine marketing. In this article, we will focus on why search engine marketing is necessary for those businesses and brands that are present online.

Search engine marketing (SEM), as the name implies, is a method of marketing the business or brand through online search engines, primarily, Google. It gives the business or brand an edge when it comes to online presence. Here are a few reasons why search engine marketing is crucial for a business or brands’ success.

  1. Advertise directly to online users who are already looking for your product. When you use search engine marketing, your ads directly appear in search engine results which users generate based on keyword results. This means that you are directly advertising to people who are already looking for your product or service. It’s just like having your ad at the right place at the right time, although technically, it was using SEM to your benefit.
  2. Search engine marketing is like traditional marketing converted online with much lower cost. Budgets being allotted to search engine marketing is much lesser than traditional marketing where the business needs to pay for tv and radio airtime or getting your products in print ads. With search engine marketing, it is way cheaper targeting the right audience.
  3. Getting the right audience for your product. By using search engine marketing, you are targeting the people who are already searching for the products that you are offering. Getting them to click your ad already creates leads that can be converted to sales because of the existing interest for your products that is already present.
  4. Visibility at the most appropriate searches. Because search engine marketing uses keywords on searches, the best optimization should allow your ads to appear to users who are most inclined buy your product.
  5. Accurate monitoring and results reporting. With search engine marketing, tracking prospective clients and targeting them to see your ads are precise through keywords. Other areas in to monitor search engine results is with geo tagging and device tagging. With all these combined together, having accurate data report will help you to target customers you need.

5 Tips for an Effective Email Marketing

Email marketing is basically marketing your company’s product and services through email. It is a more specific area of digital marketing or internet marketing. The goal of email marketing is not only to introduce your products and services to potential clients but mainly to develop and build relationships with potential customers.

Most of us may have received emails that we often push to our spam folder but there are a few emails that we still take time to open and read. These are emails where the content and email marketing strategy ensures that client will take the time to learn and enjoy what the business can offer. Here are a few tips to create an effective email marketing strategy.

  1. Build your own subscriber list. It is necessary to have an email list so that a business can send out emails to the clients. The subscriber list is preferred to include people who are more inclined to buy your product. If you include any email, not everyone might find your products interesting.
  2. Encouraging readers to reply by making it personal. Although you are looking at emailing quite a number of people, making your email more personal by using the addressees’ names creates a connecting approach.
  3. Require a call to action. With email marketing, one strategy that is a must is a call to action. Once confidence and trust has been established with a more personal approach, ask your prospective client to make an action like requesting to subscribe to your channels, follow you in social media, or even asking them to reserve your product.
  4. Create and send emails that are professional. Despite the need to send an email that is personal, it is necessary for you to ensure that the email is written professionally. Having a professional email allows you to gain respect from your clients. No matter how close you may be with the recipient, having a professional approach will always be the best approach.
  5. Take good care of your list and treat them well. Always remember that these people have entrusted you with their names and emails. This is a good signal that they are open to discuss matters with you. By taking good care of your list, the people whom you are connected with will bring you more business.

Email marketing may seem one of the old ways of digital marketing but it surely is effective up to this moment. This is why it is necessary to ensure that one of your digital marketing strategies include email marketing.

How Can Digital Marketing Help a Business?

Having a business is one of the most sought goal of almost everyone. Having their own business is something that everyone seems to be looking forward to. But we all know that only a few succeed in this endeavor. For those who have succeeded, they understand how business now rolls with technology.

On the other side of marketing your products through print ads and live promotions, the rising use of digital technology has been advancing every year ten, twenty or even a hundredfold, most people get their information from the computer and mobile gadgets through the internet. As gadgets become the main source of where information is taken from, more and more businesses revert to showing ads through these gadgets instead of print (ie. Newspapers, magazines – seriously, are there still businesses who place ads here?).

Sharing and showing ads through technology is what digital marketing is all about. Here are a few points how digital marketing is helping businesses especially those who have online presence.

  1. Cost Effective Advertising

Unlike print advertising, ads posted on the web and other websites with high traffic cost much less than having your ads printed on billboards, banners, or even newspapers. The effect of digital marketing exceeds the effectiveness of advertising far more than print.

 

  1. Measurable Lead Conversion

Unlike ads on print, it is much harder to monitor lead conversion unless you require feedback from your client by handing them over a 5-page survey form. With digital marketing, engagement by leads through online are captured by analytics and allow data to be studied. This gives businesses to adjust their approach on how to market their product in the digital world.

 

  1. Builds Goodwill and Business Reputation

Digital marketing not only promotes your product but promotes the entire business as well. All information that relates to customer service and company culture can be reflected. This allows the company to create a good image to the customers who patronize their products or services. It is easy to show people what your business really is and how it can help people through digital presence and marketing.

 

  1. Marketing Flexibility

Because of data being tracked easily, decisions can be made I an instant if change on the approach is needed. It allows the business owners the flexibility to divert to another path of marketing strategy or even modify the products and services that are being offered.